Outpatient Wellness Center
Never Give Up Behavioral Health Services employs a multi-disciplinary team of 20+ providers have over 100 years of experience. We offer a wide ranges of therapeutic services for children, adolescents, adults, and seniors.
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Residential Youth Center
Never Give up Youth Healing Center is a state licensed and CARF accredited facility. We are committed to youth ages 8-17. Our goal is to work with youth in our residential setting to achieve a successful reintegration into their homes, schools, and communities.
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Never Give Up Foundation
The Never Give Up Foundation is dedicated to increasing access to high quality mental and behavioral health through resources, providing clinical and educational/training services, and helping the communities it serves become more aware about mental and behavioral health services.
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Never Give Up Seminars
Never Give up Seminars offers education and support to families, educators, and the community. Never Give Up Seminars offers workshops on a variety of topics including: staff development, relationship retreats, and emotional growth workshops as well as customized workshops to fit your needs and keynote speeches.
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About Us

At Never Give Up Behavioral Health Services we believe that all individuals are capable in life, regardless of their abilities or disabilities. Never Give Up Behavioral Health is divided into four different entities: Never Give Up Foundation, Never Give Up Seminars, Never Give Up Wellness Center, and Never Give Up Youth Healing Center.

Our Story

Out of the ashes of lifelong struggle, Never Give Up Behavioral Health Services was born to provide mental and behavioral health service organization.

Current Leadership

Matthew Leland Cox

Current NGUBHS Leadership

Daniel Cox

Current NGUBHS Leadership

Our Philosophy

Never Give Up Behavioral Health Services believes that everyone should have access to appropriate mental and behavioral health services. We strive to assist you in overcoming and/or managing the stress and others issues in your life related to mental and behavioral health. We are a valued-based agency and believe in improving each day through disciplined focus.

Never Stop Growing Values

Who we are at Never Give Up speaks for itself in our core values. We named our core values the Never Stop Growing Values in order to encourage personal growth and change. We should be consistently moving towards excellence to become a better version of ourselves.

Being humble confident is so important in how we interact with one another both in our personal and professional life.

It’s an ability to appear confident without arrogance, to be self-effacing while still projecting strength and competence. We call this special quality humble confidence.

Humble confidence empowers others rather than overshadowing them. It’s not “my way or the highway,” it’s collaborative. The ability to receive constructive feedback without taking defense or being closed minded.

We all have specific roles within the company and can lose ourselves within those roles, building kingdoms and silos. We work to break down kingdoms and silos by being observant of everyone’s role and the state of the company.

By doing so, we can be ready to help on the spot when we see the need. Being the first to help shows those around you and the company your level of commitment. We seek to develop an “I” approach. By revising JFK’s historic statement, we get, “Ask not what the company can do for me, but what can I do for the company.” I See it, I Understand it, I Help it.

It’s essential that our conduct in our personal and professional life is morally right and above the standards of our profession. Our behaviors are the outward expression of our internal state.

Respect and trust is generated as a result of being ethically sound. Being ethical allows you to step away from selfish behaviors and put the overall well-being of others in the forefront of your actions.

Effective communication is as much about talking as it is about listening. Listening well means not just understanding the words or the information being communicated, but also understanding the emotions others are trying to communicate.

We need to learn to communicate not only so clearly that we’re understood but so clearly that we’re not misunderstood.

The culture of discipline requires duality; It requires people to adhere to a consistent system and framework of responsibilities and it gives freedom and responsibility within that system.

When you are disciplined in thought and action it will result in personal and professional breakthroughs contributing to company strengths and growth. The fact is that we are all not created with the same talents and abilities so we all have a different set of skills. When we are personally disciplined in thought and action, sharpening our skills, talents, and ability, we will collectively generate momentum in one direction.

We strive to develop the spirit of ownership in the company’s work and appearance through each and every staff member.

Being accountable means standing by decisions, actions, and focusing on the overall well-being of the company.

It is critical to own our commitments to clear expectations, inspecting our work to ensure our commitments have been fulfilled. We must be open to receiving constructive feedback and accepting of consequences.

A true team member is focused on results, accountability, commitment, conflict resolution, and trust. Being a team member means not participating in gossip and facilitating positive conversations.

A good team member provides some unique skills and/or knowledge that moves the team forward while trusting, supporting, and having a genuine concern for other team members.

Never Give Up Behavioral Health Services

Thank you for visiting the Never Give Up Behavioral Health Services. It is our purpose to provide services for any person and their parents, foster parents, or case workers. It is the belief of Never Give Up Behavioral Health Services that children and adults with disabilities have many strengths on which to build their future success. Never Give Up Behavioral Health Services is dedicated to address the emotional needs of any person as they learn to embrace their disability, overcome any situation, recognize their strengths, and accept their educational needs so that they may advocate for necessary and appropriate accommodations. Never Give Up Behavioral Health Services provides outpatient services along with youth residential services utilizing a 360 treatment model. We offer a wide range of therapeutic modalities to serve the individual needs of our clients including psychiatry, psychotherapy, neurotherapy, and medication management.

7 YEARS OF RESTORING & EMPOWERING FAMILIES.

Through our value based belief system, we have strive to help and empower families.

1 %
Of our services are covered by insurance
1 +
Families served
1 +
Mental health professionals on the team

What People Say About Us

We strive to treat each client with compassion ensuring a satisfactory experience.

“Great Staff!! Clean, relaxing environment! Professional, caring, awesome place if you need help.”
“Never Give up assisted me and my family through pre adoption and post adoption services. They understand children and adults struggling with just about any challenge you can imagine.”
"I have been working with Matthew and Never Give Up (NGU) for 3 years now. Matthew has one of the biggest hearts I have ever seen. He progressively enhances his knowledge within the industry that he and NGU focuses in. A team will only be what their leader is. Being in the military, a Gulf War Veteran; I have met people from multiple walks of life. I commend Matthew and NGU in the industry of behavioral health for patience, endurance, understanding, outreach, innovation, and the groundwork and stable within our city and community."
“My son worked with Christina and hunt a different approach than other therapist we've worked with. I really appreciate her education and compassion in working with children who've had trauma.”
“Yo recomiendo este lugar el servicio de Neurofeedback ha sido muy profesional con mis hijos. El personal es altamente capacitado y confiable para trabajar.”

OVER 100 YEARS OF MENTAL & BEHAVIORAL HEALTH EXPERIENCE

Never Give Up Behavioral Health Services has assembled one of the best teams for our outpatient and residential youth treatment facility in Nevada to serve families and individuals. Never Give Up Behavioral Health Services has a dynamic team of more than 20+ therapists, psychiatrists, nurse practitioners, dieticians, and specialists from Nevada and Utah, with a wide range of degrees and over 100 years of mental and behavioral health experience between them.